Keeping your business website look modern, trendy and appealing isn’t all that easy. The reason is obvious- the ever-changing landscape of website designing firm, which makes any website look obsolete in a matter of just 2-3 years. Website designing firm is so dynamic that it’s important for businesses to stay updated on the latest trends in order to keep their online presence look both professional and contemporary. If you are a small and medium size business, here are the top six web design trends you should keep an eye on in 2018.
1.Clean and Flat Design
Clean and flat layout design is a refreshing makeover to the slow loading hi-res image based designs. It makes use of minimalism and usability to drive better mobile performance. Flat website design removes a lot of complicated textures, shadows, gradients, and patterns to focus on simplicity. Flat design and material design are to be combined effectively with decorative elements and simple shapes. It turns your site more responsive and contents easily scalable across different screen sizes.
2.Expressive Typography
Spruce up your website with aesthetically evolved typography to remain up-to-date on user experience and user interface. It is clear that bold yet minimalistic expressive typography will take center stage in 2018. Some emerging trends include cropped elements in which texts are cropped so that parts of letters are missing but text still readable. Semi-flat elements with a floating look is another one. Animated fonts, clever usage of white space, letters used as background are some designs gaining momentum. Combining art and design to create expressive typography will rule the coming year.
3.Subtle Animations
Animations are considered as a way of adding some drama and flow to the pages. Scroll triggered animations are not new; however in 2018, these animations will be strategic and minimalist with the purpose of increasing attention and conversions. Subtle animation is a trendsetter, which is basically a movement within the design itself. Small transitions and animations make the web browsing less jarring using smooth sliding, fading and resizing effects. A complete atmosphere is also created which makes a small website feel big and a big website feels intimate.
4.Going bold with colors
Websites with bold and unusual color choices and combinations will surge as a visual feast for the users in the coming year. Sites like coloring and coolers mix up combinations of colors for you and generate color ideas quickly and easily. Color blocking, colored hover states, contrasts, texture pairing and more experimental ideas improve usability and add personality to your website.
5.Scalable Vector Graphics(SVGs)
SVGs are not new to the designing world, yet 2018 will see them providing quality multimedia experiences like 360-degree views, 3D images, and cinemagraphs. SVGs enhances the interface without losing its functionality. Graphic imaging on the web will use SVGs to the maximum as they are scalable, can be created and edited with any text editor, can be searched and indexed by all major search engines and of high-quality resolution. It will only continue to improve as people continue to collaborate. With the increased browser support and blooming design trends, there is little doubt that SVGs are the future of motion graphics for the web.
6.Surge in micro-interactions
Micro-interactions are subtle animations that are aimed to prod the user performing the desired action. This became popular with social media sites like Facebook marketing where users love to interact with posts or other messages through interactive means like traditional ‘likes’ to a whole lot of animated emoticons. Static website experience of reloading the page for submitting a review is avoided, thereby not losing potential conversions. In this mobile connected world, using the micro-interactions will allow users to communicate real-time and increase speed and connectivity. They add a human touch, making tasks more interesting and engaging.
