One question that hover over many business owners who wish to open an online store is – which ecommerce platform best suits my product type and business? As a full-service online presence management company made of web experts with experience in various ecommerce platforms, here’s our combined knowledge on why we recommend WooCommerce over other platforms.
Top 5 Reasons Why WooCommerce Outscores Other Ecommerce Platforms
1. Open-Source
Why would anyone want to pay for something that’s available for free? Unlike many other ecommerce platforms, WooCommerce is completely free to download! It means there’s absolutely no setup fee or download charges. But ‘free’ doesn’t mean cheap and junky. This open source core plugin is feature-rich and comes loaded with all the basic features needed to create a functional ecommerce store. If you want to integrate premium features to your store, it’s always available at an additional price.
2. Highly Scalable
Built on a highly stable and scalable framework, WooCommerce based online stores are always expansion-ready! At any point of time, if your wish to increase the features and capabilities of your store, all you need to do is install a few extensions, commonly referred to as Plugins. WooCommerce provides an umpteen list of premium plugins ranging from $5 to $500, suitable for businesses of all sizes and shapes. As some say- ‘WooCommerce for small businesses’ is nothing but a myth and misconception. If provided with the right enterprise level hosting and configuration, WooCommerce can scale smoothly to function even large ecommerce portals with 1000s of SKUs.
3. Vast Customization Options
Creating a look and feel that’s completely unique to your business isn’t tough with WooCommerce. Apart from the feature-rich core plugin, WooCommerce enabled themes and premium plugins provide lot of room for customisation, thereby making it possible for developers to change pre-set CSS styles, colour themes and tweak codes to meet business-specific requirements. In essence, your online store can look and function just the way you want, while you can easily manage and keep track of sales, stock levels and other statistics through easy-to-use backend administrative tools and dashboard widgets.
4. Large User Base and Support Community
As some say – the one possible drawback of WordPress is not having a single dedicated support team, is in itself is one of its greatest strengths. The fact is- with a large existing user base and developers community, you are sure to find not just support, but lots of support on the web! Plenty of information including troubleshooting tips are widely available on various online forums and WordPress developer communities. Apart from this if you have purchased any WordPress extensions or themes, this automatically gives you access to the developers team.
5. SEO-Friendly
WooCommerce’s search engine friendly built-up is another factor that makes it a cut above the rest. This is because WordPress being a content management system is developed on a lightweight architecture with a good post archiving system. This design, along with the error-free codes helps search engines reduce search time and drive your content to the top of search engines. After all, why have an ecommerce website if it remains hidden or it’s hard to find for online prospects and customers.
